Books


Format: Paperback
Condition: Used - Acceptable
Language: English
Publisher: E. P. Dutton
Released Date: 1986
Made in Japan
Akio Morita et al.
Product Overview
Here's my English translation of an excerpt taken from an interview with Akio Morita on NHK's 「あの人に会いたい」(I want to meet that person).
「私は日本製品を売ろうとしていたが、 ドイツ人の目にはこの傘が日本製品を象徴していると」"I was trying to sell Japanese products, but in the eyes of Germans, Japanese products were small umbrellas that are put on top of ice creams!"
「この傘がメイドインジャパンだったわけです」 "This umbrella represented products made in Japan."
「それ以来、私はメイドインジャパンのイメージを変えなければと一生懸命やってきた」 "After that, I did my very best to change the 'Made in Japan' image."