Format: Paperback
Condition: Used - Good
Language: English
Made to Stick
Chip Heath/Dan Heath
Product Overview
I have often seen Chip and Dan Heath's book, "Made to Stick", mentioned by other authors. It describes six key qualities of an idea for it to stick: "SUCCES"

1) Simplicity
2) Unexpectedness
3) Concreteness
4) Credibility
5) Emotional
6) Stories

But for you to understand what the authors mean by these words, you may actually have to get a copy of the book and read their examples.